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商品編號： NTU337 出版日期： 2022/10/10 作者姓名： RAJARAM, Kumaran 商品類別： Other 商品規格： 13p 再版日期： 地域： 產業： Food and beverage sector;Beverage industry 個案年度： -
商品敘述：
The case analysis facilitates deeper understanding, critical thinking and application of concepts pertaining to organizational environment and strategic planning using the example of Starbucks, an American multinational chain that positions itself as a premier roaster, marketer and retailer of specialty coffee. The case illustrates how the macro and competitive environments impact the Starbucks'' strategies and performance, focusing in particular on macro elements such as Economy, Technology, Laws and Regulations, Demographics, Social and Natural Environment/Ecology. The competitive environment analysis explores the five key elements of Industry Rivalry, New Entrants, Customers, Substitutes and Complements and Suppliers. Students are encouraged to investigate the implementation of appropriate effective strategies after gaining a thorough comprehension of the external and internal environmental factors.
涵蓋領域：
Business expansion;International business;SWOT analysis;Environmental sustainability
相關資料：
, (NTU338), p, by Kumaran RAJARAM
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